What if we told you that you could have all-day color that always looked fresh and felt as if you were wearing nothing? If this sounds too good to be true, our kiss proof lip stain will make you a believer. This liquid based lip stain can last up to 12 hours and will endure anything from the messiest meal to the most passionate kiss. The color stays exactly where you have applied it and will not smudge or transfer on to cups, clothes or skin. Formulated in Italy.