The Indian Digital Media Awards 2013 (an exchange4media group initiative) were held on 25th June at ITC Grand Central, Mumbai amidst much fanfare.
These Awards recognize, celebrate and honour outstanding creativity and effectiveness in the burgeoning digital media space of advertising and marketing communications with specific emphasis on internet, mobile, gaming, social media and the blogosphere.
To generate buzz for Pantaloons End of Season Sale (Jan2013) an innovative rich-media interactive web-banner was designed to give the users a visual delight.
A-12 hour roadblock was held on Indiatimes.com (11th February, 2013), wherein visitors could view only 50% of the website’s homepage.
The idea was to step up the curiosity quotient to creatively communicate “Upto 50% Sale” by revealing only half of the Indiatimes homepage. The users had to drag the zipper with their mouse to view the rest of the website. As soon as the user finished zipping the page, the “Pantaloons Upto 50% Off” message would reveal itself.