Awards and Accolades

Pantaloons bags Gold & Silver at IDMA

IDMA AwardThe Indian Digital Media Awards 2013 (an exchange4media group initiative) were held on 25th June at ITC Grand Central, Mumbai amidst much fanfare. These Awards recognize, celebrate and honour outstanding creativity and effectiveness in the burgeoning digital media space of advertising and marketing communications with specific emphasis on internet, mobile, gaming, social media and the blogosphere.

Pantaloons  Rationale

To generate buzz for Pantaloons End of Season Sale (Jan2013) an innovative rich-media interactive web-banner was designed to give the users a visual delight.
A-12 hour roadblock was held on (11th February, 2013), wherein visitors could view only 50% of the website’s homepage.

The idea was to step up the curiosity quotient to creatively communicate “Upto 50% Sale” by revealing only half of the Indiatimes homepage. The users had to drag the zipper with their mouse to view the rest of the website. As soon as the user finished zipping the page, the “Pantaloons Upto 50% Off” message would reveal itself.

This innovation won For Pantaloons awards in 2 categories:

  1. Gold for Web-rich Media Banner Campaign
  2. Silver for Best Digital Innovation

The Jury

Judged by an independent panel of industry experts, India Digital Awards was open to all organizations and individuals involved in business categories under the ambit of India Digital Awards.

The awardees were selected through an extensive selection process. Jury members independently inspected each entry and rated them based on the criteria. The entries that did not fulfill the criteria were disqualified.

The Campaign India Digital Media Awards is recognized as an outstanding platform for clients, agencies and media owners to showcase their creativity.